Social Media Content Creator - Food & Nutrition - UK

We’re Vilgain! Fast-growing food, nutrition and wellness brand built around clean ingredients, honest products and better everyday food choices.

Our focus is simple: clean ingredients, honest products and better everyday food choices. No fake wellness claims, no fear-mongering, no boring brand talk. Just real food, clear information and products people can trust.

Now we’re looking for a Social Media Content Creator to help us build Vilgain’s UK voice across TikTok, Instagram Reels, YouTube Shorts and other social platforms.

Someone who loves food culture, understands nutrition and knows how to turn everyday topics into content people actually want to watch, save and share.

What will be your mission?

• Create social-first content ideas for TikTok, Instagram Reels, YouTube Shorts and other platforms.

• Turn food, wellness, lifestyle, grocery and product topics into engaging short-form videos.

• Spot UK and global trends, viral products, creator formats and turn them into relevant Vilgain content.

• Create hooks, scripts, talking points and content angles that feel native to each platform and drive engagement.

• Support product launches, taste tests, ingredient education, recipes, myth-busting content and everyday brand storytelling.

• Take part in shoots, voiceovers and on-camera formats when needed.

• Make sure content is accurate, easy to understand and still entertaining.

• Track what performs well and use insights to improve future content.

What kind of content could you create?

• “Is this viral high-protein snack actually worth it?”

• “3 nutrition myths TikTok still believes.”

• “Best UK meal deal swaps according to a nutritionist.”

• “What food labels really mean.”

• “Healthy foods that are mostly just marketing.”

Who are we looking for?

• A social media content creator with a strong understanding of TikTok, Instagram Reels, YouTube Shorts and online culture.

• Proven ability to create content that gets attention, drives engagement and moves the numbers - not just content that looks nice.

• Natural awareness of trends, creators, formats, hooks and editing styles, with the ability to turn them into brand-relevant content.

• Genuine interest in food, wellness, healthy lifestyle and consumer products.

• Ability to create content end-to-end - from idea, hook and script to shooting, editing and publishing.

• Confidence appearing on camera when the format requires it.

• Ability to make food, nutrition and wellness topics feel simple, human and entertaining.

• Creativity, proactivity and independence in bringing new content ideas.

• Experience with food, nutrition, wellness, fitness or lifestyle brands is a huge advantage.

What does success look like?

Vilgain’s UK social content feels fresh, useful and native to each platform. Engagement, saves and shares are growing, and people follow Vilgain not only for products, but also for honest food and nutrition content.

What do we offer?

A chance to shape Vilgain’s UK social media voice, own content ideas and formats, experiment with new approaches and work closely with our London and HQ teams. You’ll join a brand with products and a mission you can believe in, hybrid setup in Camden, product discount and more.

Sounds like you? Send us your CV together with your portfolio!