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E-commerce Marketing Manager

  • Remote, Hybrid
    • Praha, Praha, Hlavní město, Czechia
  • MARKETING

Job description

Own it. Drive it. Grow it.

At Vilgain, we don’t do "maintenance mode." We are here to change the industry with top-quality food, supplements, and clothing. We are looking for a DTC Leader who is ready to take full ownership of our revenue, profitability, and growth across all markets.

You won't be hiding behind agencies. You will be driving the numbers, leading the team, and making sure our e-shop is a conversion machine.

Your Mission (No Fluff):

  • P&L & PNO Ownership: You manage the budget. You watch revenue, margins (GM1–GM4), AOV, and CAC like a hawk. If a channel burns money without return, you kill it. If it works, you scale it.

  • Performance "Player-Coach": You are an expert. You will lead the PPC/Performance team, but you must be able to plan, launch, and optimize campaigns yourself (Meta, Google, TikTok). You don't just brief agencies; you set the standard.

  • Total DTC Ownership: You own the sales channels – from our main E-shop to Marketplaces and the new TikTok Shop. You act fast when metrics drop and know exactly what levers to pull.

  • Retention & LTV: Acquiring customers is half the battle. You will own the CRM strategy (emailing, loyalty) to maximize repeat purchases and Lifetime Value.

  • CRO & Experiments: "I think" doesn't cut it. You constantly run A/B tests, optimize landing pages, and improve the user journey to squeeze every percentage point out of our traffic.

  • Expansion & Strategy: You define the Go-to-Market strategy for new products and new markets (including our US Shopify store).

Proof of Excellence (What you must bring):

  • Proven Track Record in DTC: You have grown an e-shop before. You can show us the numbers (Growth %, ROAS improvement, CAC reduction).

  • Hands-on Expertise: You are a strategist who hasn't forgotten how to execute. You know the ins and outs of Performance Marketing and E-commerce platforms.

  • Data Obsession: You make decisions based on P&L and data, not feelings. Excel/Sheets and Analytics are your second language.

  • Leadership Experience: You know how to prioritize work for a team of specialists (PPC, Content, SEO) and align them with the company goals.

  • Growth Mindset: You see problems as challenges. You are curious, you test new things (like TikTok Shop), and you never settle for "good enough."

What’s in it for you:

  • Real Impact: You will shape the future of a brand that hundreds of thousands of people love.

  • Freedom & Responsibility: No corporate approval chains. You get the trust and the budget to build things your way.

  • Vilgain Culture: High performance, transparency, and a team that actually cares about the product.

  • Fair Reward: Based on your skills and the value you bring to the table.

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