Country Manager UK

We’re bringing the cleanest nutrition into the UK.

Vilgain is growing fast — 100%+ YoY. Our mission is simple: make the highest-quality food and supplements accessible worldwide. We’re already a strong player in Europe. Now we’re building the next chapter of Vilgain in the UK..

We’re looking for a Country Manager who can take real ownership of our growth in the market. You’ll combine strong e-commerce expertise with commercial thinking, understand what makes a local market work, and turn strategy into execution.

This is not a role for someone who only manages an online store. You’ll help shape the market, build the right local customer experience, and work across e-commerce, marketing, operations and commercial development to make Vilgain successful locally.

What you'll do

• Own and drive Vilgain’s growth in the UK market, with a strong focus on e-commerce

• Take responsibility for the local P&L, commercial performance and key market KPIs

• Develop and execute the local market strategy — from growth opportunities and customer acquisition to retention and brand development

• Manage and continuously improve the local e-commerce experience, including conversion, UX, merchandising, SEO, content and localization

• Lead local product launches, promotions and commercial campaigns

• Use data, customer insights and market trends to identify opportunities and make decisions

• Build a strong understanding of the local customer and translate it into products, communication and customer experience

• Work closely with our EU-based growth, product, creative, operations and supply chain teams

• Ensure the local market is operationally ready — including logistics, inventory, customer experience and compliance

• Build and manage relationships with relevant local partners, platforms and commercial stakeholders

• Identify opportunities beyond DTC e-commerce, including B2B and other relevant commercial channels

What you bring

• 5+ years of experience in e-commerce, commercial or country/market management

• Deep hands-on understanding of e-commerce and DTC business models — ideally from a high-growth consumer brand

• Experience taking ownership of a market, business unit, channel or significant commercial area

• Strong commercial and analytical mindset — you’re comfortable owning numbers, KPIs and business results

• Experience with Shopify or a similar e-commerce platform

• Strong understanding of conversion, customer journey, merchandising, performance marketing and e-commerce operations

• B2B / wholesale experience is a major advantage

• Experience in the UK market and strong understanding of the local consumer landscape

• Entrepreneurial, proactive and highly autonomous — you don’t wait for someone to tell you what to do

• Comfortable operating in a fast-growing environment where you’ll need to build things rather than inherit finished processes

What you'll get

• A key role in building Vilgain’s presence in the UK 

• Real ownership over a market and its commercial growth

• The opportunity to shape the local strategy from an early stage

• Full flexibility — remote work from anywhere in the UK or US

• Direct access to a strong EU-based team across growth, product, operations and creative

• Monthly credit to spend on Vilgain products

• A transparent, fast-moving culture with little corporate bureaucracy

• The chance to build something meaningful rather than simply manage an existing market

See yourself in this role? 👀

We’d love to hear from you. Send us your CV and tell us a little about yourself!